![]() ![]() The infographic below would be a lot easier to ignore if it weren’t for a touch of animation. While humor and product demos are commonplace for GIFs, one element we don’t see as often in email is using GIFs in designs. In today’s distracted society, these animations get your point across much faster than words can. #Redacted email funny how to#Notice how the animation not only catches your eye but also shows you how to use multiple products together. The image below shows two emails from luxury retailer Tom Spade. You want to get people’s attention, but you also want to keep distractions to a minimum. This is something to keep in mind when adding these images to your messages. You’ll notice in the GIF above that these images play in loops, so the animation never stops. GIFs can contain custom images or video clips with or without text overlays. Marketers often use them to add humor to emails, but brands are also finding ways to use GIFs to show products or add animation to graphics that were formerly static, like infographics. The strength of using GIFs lies in their versatility. These animated images are all over the internet, and their compressed file size makes them a great way to add animation to an email without compromising loading time. While emojis are the way to get your emails opened, how about a little something that gets your audience to actually read your message? ![]() You can use rockets when you’re talking about launching something new, beach balls for summertime, or anything that is remotely related to what you’re talking about. Convey the theme of your email: This can be a little tricky.Of course there’s a whole range of emotions and an appropriate emoji for each. Emojis that convey emotion: This is where the smileys come in.Patrick’s Day, hearts for Valentine’s Day, and so on. Seasonal emojis for holiday-themed emails: There’s an endless supply of seasonal emojis available for every holiday: think Christmas trees or Santas, Shamrocks for St.Here are some ways to use emojis in your next email campaign: Some of us default to the smiley face emoji for everything, but there really is an emoji for just about everything you want to say. Learning what a particular emoji means before using it can help you avoid embarrassment, especially when emojis are so small they can be difficult to make out. Not sure what a particular emoji means? Emojipedia is a wonderful place to learn about all things emoji. ![]() Simply do a search, then cut and paste the emoji of your choice. If you’re not sure what’s out there, Get Emoji is a great database to find them. There are tons of emojis available to use. The combination of an image and color grabs the attention of the reader and can entice them to open that email first. The emoji immediately catches your eye, doesn’t it? That email, with one small tweak, immediately stands out from the rest. The email that stands out is highlighted with a red box. Here is an example of a crowded inbox (personal info is redacted). If a picture’s worth a thousand words, then two well-placed emojis will add volumes of meaning to your subject line.Įven if your word choice isn’t Pulitzer-worthy, emojis get your email noticed. Without a good subject line, people are likely to ignore or delete your email without even opening it, making all the hard work you put into it go to waste.Įmojis are the language of millennials, but everyone uses them. Great email marketers argue that the subject line is the most important part of your message. ![]() The subject of your email is like the headline to a fantastic article. Without further ado, here are five tips to give new life to your email marketing. Combine them to come up with exciting and fun emails for your next campaign. What’s great about these tips is that you don’t have to choose just one. Whether you’re sending a newsletter, nurture sequence, or routine transactional email, the following tips will help you bring the party to your customer’s inbox and get people talking about your campaigns. Week after week, month after month, your campaigns lose their edge.īut email marketing doesn’t have to be a drag. Suddenly your emails all begin to look the same. We all know that email marketing is effective, but it usually ends up feeling like a chore. ![]()
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