…Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.Įven though we sometimes use the description meta tag for the snippets we show, we still don’t use the description meta tag in our ranking.”Įven today, the meta description you assigned to that page might not appear in search results. According to Google, social media is NOT a direct SEO ranking factor. This means getting your meta tags right is an important part of grabbing searchers interest AND helping your website to rank higher on search engine results. “About a decade ago, search engines judged pages only on the content of web pages, not any so-called ‘off-page’ factors such as the links pointing to a web page. Matt Cutts’ 2009 explanation of why meta keywords were removed from the algorithm sheds some light on their thinking around meta descriptions at the time, as well: That was indeed the belief system in 2005-2008 or so when I was writing for sites like, Demand Media, and .īack then, on-page optimization was quite formulaic and you could literally change up keywords in your title, meta description, subheadings, etc., and see rankings change dramatically.Īnd that’s exactly why the meta description lost any value as a ranking signal. Instant signal to Google that you should rank for that keyword phrase. Notably, the length of meta descriptions like a meta title tag is determined by the pixel size of the search results display screen. Just put the keywords you want to rank for in there and voilà! Set the title that will be displayed in Google Search, an image for when your pages URL is posted on social media, or relevant keywords that help people. “Most of us know that while the search engines no longer consider the meta description in their ranking factors, this element of your page is still important in getting traffic to your site.”Įven so, meta descriptions as a ranking signal just doesn’t hold water.įirst, it’s ridiculously easy to manipulate. The widely-held belief among SEO pros is that meta descriptions lost any ranking value they may have had a long time ago. They are the second thing that your viewers eyes will fall on. “…helps Google Search to get a short summary of what you consider important about the page.” Meta Descriptions are located exactly under title tags on search results pages. Splitt responded that the meta description and page title not only provide searchers a first impression but also: #Social media meta google search results professionalThey matter a lot for Googlebot, as well.”Īlmost immediately, an SEO professional tweeted Splitt asking for any additional details. “Please don’t forget to add them to your mobile pages. The SEO and Meta Tags have been created for Agencies because we have come into an age of Social Media Sharing and Google Searches. In a video published on the Google Search Central channel in August 2020, Google’s Search Advocate Martin Splitt said of meta descriptions: Most WordPress SEO plugins (like Yoast), automatically count the characters in your title tag and meta descriptions.But does Google actually use it to determine your ranking? The Evidence For Meta Descriptions As A Ranking Factor But in most cases, staying below the 155 character limit works well. Technically Google cuts off meta descriptions at 920 pixels. ( Note: Google’s meta description limit is actually measured by pixel size. Or Google may not use your description at all. Otherwise, your description could get cut off. So you want to keep your meta descriptions below the 155 character limit. to your sites pages so that search engines and social networks. A meta description is the snippet of information that exists below any link of a search result. By default, Wix adds SEO meta tags and Social Share meta tags (known as open graph or og tags). Specifically, they tend to only show the first 155 characters of your description. Meta descriptions length plays a big role in search results. Google limits how much of your meta description tag they show in the SERPs. See how the description mentions “no known DHT-inhibiting ingredients, and featuring Abyssinian and Babassu oils”.īut to someone looking for beard oil, these product features will help them decide whether or not to click on that result.
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